SORT YOUR BRAIN OUT (2nd Edition)

From a record breaking athlete's perspective:

 

“This truly inspiring and fascinating book leaves you never wanting to waste a single second ever again. Everything you need to know about how your brain works and how to maximize it is contained in an easy-to-read way. The book proves you really can do anything and there are lots of simple ways to help ensure you too can make the most of your biggest asset – your brain! Without doubt, a book you cannot be without!”

 

Dame Sarah Storey, DBE

 

 

From the advertising gurus' perspective:

 

“For all the debate about governments nudging people to make better decisions or to adopt better behaviours, it is easy to overlook the fact that we can actually nudge ourselves. This book is a wonderful guide to how to do just that.”

 

Rory Sutherland

Executive Creative Director and Vice Chairman, OgilvyOne London

and Vice Chairman, Ogilvy Group UK

 

 

"Sort Your Brain Out is has clarity of purpose and many features that puts it ahead of its competitors in an expanding area of interest. Making the best use of the amazing brains we all inherit, even though they are destined to operate in a world far removed from the environment that shaped their evolution, is crucial. There probably is no more important a task for us as individuals or for the groups we live and work in than this. Help and the chance to expand our insight is at hand.”

 

Ian Edwards

Head of Strategy, Advertising Planning firm Vizeum

 

 

“Sort Your Brain Out is a must-read for everyone. It is a clever and thoughtful book designed to help the lay reader understand more about the brain’s most intimate workings but most importantly it provides erudite yet easily consumed bite-sized gobbets of information on how to improve one’s lobar lot. The fascinating examples are eminently readable and marvellously memorable; the reading of this book will stretch the brain in exactly the way the authors have devised. This is mental stimulation at its best.”

 

Chantal Rickards

Head of Programming and Branded Content, MEC

 

 

From the businessperson's perspective:

 

“A really great book that explains in layman’s terms how the brain works and how you can then translate that knowledge to enhance your own performance. Thought-provoking and insightful, it will add considerable value to anyone still willing to learn, irrespective of which rung of the success ladder they are on. It’s an enjoyable and extremely useful read.”

 

Mark Hussein

Global Head of HSBC Commercial Insurance and Investments.

 

 

From the neuroscientists' perspective :

 

"As someone who has spent their life reviewing neuroscience material, I was struck by how the overview on offer contextualises some aspects of brain function in a novel and refreshing way. In short, this is a delightful and illuminating read – it is the book that I would (will) give my family, when they ask searching questions about neuroscience – and what it means for them.”

 

Professor Karl Friston FRS

Scientific Director, Wellcome Trust Centre for Neuroimaging, UCL

 

 

"Engaging, accessible, demystifying.”

 

Dr Daniel GlaserDirector

Science Gallery London

 

 

From the journalists' perspective:

 

“I thought it was accessible, thought-provoking and full of useful, easy-to-follow tips about improving your everyday life through a better understanding of the brain.”

 

Killian Fox,

writer for The Observer and other publications

 

 

“This book explores the kind of topics we all think and talk about: Is the internet making us stupid? What do alcohol and caffeine really do to our brains? It provides you with kind of fascinating nuggets of information you end up reading out to whoever you happen to be with, as well as practical tips on how to maximise what we all have between our ears. Forget brainstorming, it’s all about brainshaking and dunking now. Neuroscience demystified and simplified without being patronising; a must-read.”

 

Olivia Walmsley

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